Can You Earn Money From Streaming Games

Jan 21, 2018 The amount of money you can earn with Twitch totally depends on the traffic your channel has. Subscribers pay monthly fee of $4.99 to a chosen streaming channel in exchange for a set of features. May 28, 2021 Now you can make money when you play games online. These days, you can put those hours to good use and actually play video games for money, and it doesn’t even matter if you’re not much of a gamer. Learn how to make money in your spare time with the following online games. In This Article.

Intro

There are two things about live streaming in 2021 everyone should understand. The first is that live streaming is not only about playing video games and inviting other people to watch you as you do it, even though there’s plenty of that happening around. The second, and maybe even more important, is that for many people live streaming is more than just a hobby – it’s a bona fide revenue stream. So much so that some people can call it a day job.

But don’t quit yours yet. It’s true that it’s incredibly easy to start live streaming. It’s also true that some people know how to make money streaming, and there’s no reason why you might not learn how to do it, too. You might even be able to learn a thing or two from businesses that are using it – that’s how widespread live streaming has become.

Getting to the point where you pretty much get paid to live stream takes time, energy, and that certain something that will make people want to watch you. The people who are getting rich streaming are an incredibly small minority. On Twitch, for example, the top 5,000 channels get 75% of all viewing time. Twitch has more than two million channels. But if you’re ready to put in the work into making money by live streaming, get ready.

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Here are some of the most common, hassle-free ways to do it, followed by the ones that require more involvement or are just unorthodox.

1. Getting donations or tips from fans

If you’re looking for proof that your live video streaming hobby/side gig/career is moving in a good direction, the first donation or a tip is a good one. You’ll get a very special feeling when it dawns on you that someone, somewhere, is appreciating what you’re doing enough to send you a couple of bucks.

Most live-streaming platforms and websites allow you to make money streaming by letting viewers send you donations or tips. They usually have integrated services, or even their own “virtual goods” or “currencies” viewers can use for the transaction.

Here’s a breakdown of what some of the major platforms use:

  • YouTube’s main tipping service is Super Chat. Viewers can use tips to pin messages in your channel’s chat window, making them more noticeable. YouTube also lets users buy chat animations called Super Stickers, and you get a cut of each purchase.
  • Twitch allows viewers to “cheer” using Bits, the platform’s virtual good. If you’re a Twitch affiliate or a partner, you get around a cent for every Bit viewers use when cheering. The viewers get to write a message that appears together with a special kind of emote, a Cheemote.
  • Facebook’s tipping service revolves around Stars, a type of virtual good viewers can buy and send to you, giving you a cent per Star. You need to be a part of Facebook’s Level Up program to enable Stars. Facebook also supports fundraising charitable donations for a U.S.-based 501(c)(3).
  • Mixer has a system where viewers accrue Sparks by watching streams and spend them on Skills – animation and gifs. Getting enough Skills will get you a payout. Viewers can also buy Embers and trade them for more impressive Skills, which get you bigger payouts.
  • DLive lets viewers make blockchain-based Lino points by interacting with people’s streams. They can send these points to you as a gift.

When receiving tips, remember to give a shout out to the person giving it. If the tip comes with a message or a question during a live AMA, it would be a good idea to prioritize it over regular questions for answers.

2. Regular viewer payments on the streaming platform

What’s better than getting an occasional tip from your viewers? Getting a regular payment, of course. These regular payments usually net you a couple of bucks each, but if you can get enough of them, they sure can add up.

You usually need to meet certain requirements for enabling this kind of support, as platforms keep it for members of their content creator programs. The platforms that don’t have it yet will probably role out this feature in the future, as it’s proving to be a popular way to make money streaming.

Here’s how some of the platforms are handling this:

  • YouTube has a channel membership program that allows users to join channels with monthly payments. To open your channel to this opportunity, you need to be in the YouTube Partner Program and meet additional eligibility requirements.
  • Twitch has a paid subscription program that lets you earn from paid subscriptions if you’re an Affiliate or Partner. Your viewers get one subscription for free through Twitch Prime, or they can pay for them using PayPal, Amazon Pay, or credit cards.
  • Facebook Gaming has a subscription program in the works.
  • Mixer has a Partner Payments program with subscriptions, letting users set up payments with cards or PayPal.

If the platform you use allows it, you should make content that’s available just to your subscribers. This is a nice way to give your most loyal viewers a little bit more for their support. Also, remember to give a shout out to the people who subscribed, and maybe even give them a mention on their subscription anniversary.

3. Tips and regular payments via third-party platforms

You might not want all your streaming revenue to go through the streaming platform. It’s not like everyone has to be super interested in joining the partnership programs, for example. You might also be afraid of what happens if you lose your status and your standing with the platform. Maybe you just want to keep things separate to make it easier to move from one platform to another, or operate on several platforms at the same time.

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For whatever reason, you may find yourself in a need of a third-party platform you can use to process donations and subscriptions. There’s plenty you can choose from. Some of the most popular options include:

  • Streamlabs for one-time donations. It integrates easily with Twitch, YouTube, Mixer, Facebook, Twitter, and Picarto, and it offers six different payment options.
  • Patreon for regular donations/subscriptions. With its ability to let patrons set monthly pledges, Patreon is about the closest thing you can get to the subscription system platforms are increasingly adopting.
  • GoFundMe or Kickstarter for project-based funding. If you have a project you’d like to complete and you’re looking for funding, set up pages on these websites and use your live streams to promote your project.

For some of these services, if not most, you’ll need to think about creating special rewards and content for people who support you. Be careful when deciding what goes behind the paywall and what stays part of your core – and free – content, though. You can’t keep all your best stuff behind the wall. Some of it has to stay free to attract new viewers.

4. Revenue from ads

Why not use ads to fund your live streaming? Advertising bucks are already used to power half the internet, including Google services and Facebook. If you join the right streaming platform or social network, you can start earning the advertising money, too.

You will literally need to join the right streaming platform, though, because not all of them offer ads. In fact, some are decidedly anti-ads, such as DLive. Others, such as Mixer, for example, have not yet included a third-party advertising service.

If ads are what you want to make money from, these are the platforms to join:

  • YouTube offers pre-roll and mid-roll ads, as well as display and overlay ads.
  • Facebook Live offers mid-roll ads if you meet the viewership number criteria.
  • Twitch offers in-stream ads, as well as display and native ad opportunities.

Advertising in live streaming is a hot topic and a regular cause of controversy. You might want to exercise as much control as you can over the advertisements displayed during your streams or on your channel. Also, remember that viewers can use ad-blocking software to prevent some ads from showing. It’s not the best idea to have ads as the sole monetization option for your live streaming.

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5. Brand deals and sponsorships

Less controversial than regular ads, brand deals and sponsorships are another way you can engage with businesses in a mutually beneficial arrangement. If you have a large following on streaming platforms and you’ve made a name for yourself, brands will reach out to you with offers. If they don’t, you’ll have to do the reaching out.

Either way, when dealing with brands, it pays to be professional and detail-oriented. You’ll want to negotiate the minutiae of the deal, to be 100% sure you’re on the same page regarding your commitment.

Some of the ways you make money streaming through deals with brands include:

  • Sponsorships, where your whole streams are sponsored by a brand.
  • Banners and other types of advertisements you can display during your streams or on your channel or profile page on the platform.
  • Sponsored content, like when a game developer pays you to play their game.

Your audience is what will get the brands’ attention. You should be able to pull decent audiences and have a clear understanding of who they are, what are their interests, what types of problems they need solving. The deal you strike is how you make money streaming. Just be careful not to do deals that will make you appear as a sellout. Your audiences might not like that, and if you lose them, you lose the sponsors.

Reach a wider audience by streaming to multiple platforms simultaneously.

6. Affiliate sales

A membership in an affiliate program will allow you to get a commission every time a shopper clicks on your affiliate link and makes a purchase. You don’t even have to post a link, as sometimes everything you need is a promo or coupon code they can use when they shop at the place you’re promoting.

The way this usually works is that you place the link or the code somewhere in your stream description. You might even mention the coupon code once or twice during the stream. The link or the code are provided to you once you join the affiliate program.

The important thing to remember is that, unless it has a deal with the partnership program, the platform isn’t profiting from your affiliate sales. So, make sure to keep your content to the point, and the products or services you recommend relevant to the content. Don’t make content only for the sake of making sales - how you make money streaming should be second to creating good content.

7. Create and sell your own merch

Merch is an important revenue stream for many people who live-stream video content. The streaming platforms have recognized it, giving users plenty of advice and offering them some truly great tools to help boost merch sales.

Even with these tools, you’ll still have plenty of things to figure out on your own, if this is your choice of how to make money streaming. The kind of products you want to sell, for example. T-shirts, mugs, and even plush toys are a good choice. You can also sell digital products and goods, such as music or eBooks.

You’ll also have to think about the design, production, inventory, and shipping. There are a couple of ways you can do this, for example:

  • Build your own online store, handle production, store inventory, and ship products, all on your own.
  • Get in charge of the design but let one of the platform-approved companies take care of the rest for a cut.
  • Partner with stores that let you take advantage of special opportunities on select platforms, such as YouTube merch shelf.

Each of these solutions will offer you different profit margins and will require different levels of involvement. You can handle everything and take on both the expenses and the profits. You can outsource some of it for a cut of the profits. Either way, you can tie your merchandize business with your live stream.

8. Develop pay-per-view content

Developing live content and selling tickets for it is becoming more interesting by the day. The popularity of streaming is on the rise, and even the platforms that were traditionally shy with content adoption are taking up live streaming. With that, new opportunities for content production are opening.

It’s not just gaming content people want to watch live online. There are people with all kinds of interests and hobbies that are turning to live streams to learn and exchange opinions with like minded individuals. If you can create content that’s appealing to them, that’s how you make money streaming: start selling tickets for your live stream.

First, you need to be able to create content people will want to pay to watch. That usually means some level of exclusivity or at least something that will make it different from anything that’s already available for free. You need a platform that lets you sell tickets to streams, or a service like StreamTick that lets you do it on YouTube, Facebook, or Twitter. With that, you have everything you need to put your content behind a paywall.

9. Coach/teach/offer lessons

If you think that sharing your knowledge through seminars, workshops, or classes you hold sounds too academic for your taste, how about you become someone’s mentor, a coach, or a teacher? As long as you have the skills or the knowledge that other people might find useful, you can earn money off them, and live streaming can help.

The idea is that you spend one-on-one time with someone who is paying for it, ideally helping them achieve some goals. For example, you can offer a couple of one-on-one lessons every month for the people who pledge your highest tier of support on Patreon. You can also do it for one-off transactions.

The great thing is the way platforms are evolving is actually helping you. An increasing number of platforms are allowing co-streaming, for example, which can be perfect for coaching someone in playing a game. Platforms are also significantly decreasing the dreaded lag, making it easier to communicate via chats. Plus, some platforms allow call-ins. With the right combination of platform and service, you can start critiquing people’s in-game builds, showing them new skills, or even preparing them for jobs, in no time.

Conclusion

Ever since it became available to the public, the internet was full of opportunities to do interesting new things and earn some money in the process. Just as blogging was all the rage a while back, live streaming is currently one of the most interesting frontiers you can try yourself in. You can pick one of the money-making methods from this list, or all of them – it’s up to you. With a little help from a multistreaming tool like Restream, you can even try them out on several streaming platforms all at once. But remember – you’ll need to be able to create content people will look forward to seeing. Once you build that audience, you need to make sure you keep it. When it comes to live streaming and making money, your audience is your biggest asset.

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Live streaming is wildly popular nowadays. You might have even watched a live stream or two today!

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New technology and faster internet connections are allowing people to easily stream their lives, their thoughts, and even the video games they’re playing right from their computers and mobile devices.

But did you know that you can earn some side cash by simply broadcasting your daily life and your opinions?

In today’s blog post, you’ll learn how to make money live streaming: how live streaming works, where to live stream, and how to earn from it.

What is Live Streaming?

First, what exactly is live streaming?

Live streaming is the broadcasting of live video over the internet to an individual or to an audience.

In a nutshell, it’s just you, on camera, talking to the world. Think PBS on the go, with limited start-up costs!

Unlike pre-recorded videos that can be edited, from which scenes can be added or cut, or filters can be applied, live streaming is real-time, uncensored, and often unscripted.

You can stream from your phone, tablet, or laptop from a broadcasting platform. You can be as raw or as polished as you want.

What Can You Live Stream?

You can stream your everyday life, your random thoughts, and your virtual and actual interactions with people in your life.

You can show the world your singing, dancing, and even your jokes.

Show your audience the sports game you’re watching, along with your running commentary.

If you have opinions on politics, religion, or any other controversial subject, you can stream that too.

Love cooking? Stream it!

Love playing video games? There’s a huge audience who just love watching other people play!

Bottom line: Pretty much anything you want!

The possibilities are almost endless, and it leaves a lot of room for anyone to take advantage of the boom and make money from live streaming.

Live Stream Platforms

There are numerous sites and apps available that can help you to live stream instantly.

When choosing one, always keep in mind how simple it is for you to use, how easy it is for your audience to engage with you, and how straightforward it would be to monetize your live streams.

Here are some of the live stream platforms you can choose from

1. YouTube Live

The daddy of online video, YouTube now offers its own live streaming platform, YouTube Live, to secure its video dominance.

Being on YouTube Live allows you to broadcast your live streams, record these live streams, and allow audiences these recorded live streams as searchable, on-demand videos, all on the same platform.

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YouTube’s incredibly large audience is also a considerable advantage. Your viewers are already familiar with YouTube, and placing your videos in an already-popular platform increases the chances of attracting new fans of your live stream.

2. Facebook Live

If you already have a following on Facebook, simply going on Facebook Live is a good way to broadcast your live stream right on your followers’ News Feed.

Simply go to your Facebook app on your mobile, tap the Live button on your post composer, and you’re good to go.

3. Instagram Live

Another social media platform that provides users the ability to live stream is Instagram.

You can share a live video on Instagram and connect with your Instagram followers for an hour.

Once that hour is over, you can share a replay of your live video on your Instagram stories.

The usual people on Instagram Live are celebrities and high-profile influencers.

4. Twitter Live

Yet another social media platform that has moved into the live streaming space is Twitter.

Twitter Live is usually for breaking news, but if you have enough interested Twitter followers, live streaming on Twitter can be lucrative for you.

Another great thing about going live on Twitter is that it can be viewed on another platform called Periscope.

5. Periscope

Periscope is primarily used through a mobile app for both iOS and Android that’s perfect for more personal or spontaneous live streams.

It does have a web version that you can use for viewing live streams from Periscope users all over the world, but you can only broadcast from the app.

Periscope is owned by Twitter, and as I’ve mentioned, you can view live streams both from Twitter and other Periscope users in the same app.

6. YouNow

YouNow is also a mobile app for both iOS and Android that’s mostly used by a younger crowd.

A few years ago, YouNow was one of the most popular live streaming platforms, but recently, a part of its audience share has been taken by Twitch.

7. Twitch

Known particularly for streaming video games and e-sports being played by popular gamers, Twitch has a huge user base and is therefore one of the most popular platforms around.

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If you’re a gamer, it’s unlikely you’ll need any other live streaming platform.

Making Money from Live Streaming

Now that we know what live stream platforms are out there, the next thing is to learn how to monetize your live streams.

There are several ways to earn money from live streaming, but bear in mind that not all of these revenue streams will work with all platforms.

Also, to truly make decent money, you will need to make use of several revenue streams (ain’t that always the way!).

Here are some of the ways that you can make money from live streaming.

1. Ads

Joining the right live streaming platform with the right advertising network allows you to earn a commission for each view or click, depending on how the advertising network sets its metrics.

Like with any advertising network, the earnings per view/click are usually pennies, but with a large enough audience you can easily pull in $1,000 or more a month purely from ads.

YouTube Live and Facebook Live are capable of showing ads during live streams.

The problem is that ads can be annoying, and so viewers can install ad-blocking software, which reduces your commissions.

So if this is your sole source of revenue from live streaming, you’ll want to rethink your strategy and get another source.

2. Donations/Tips

How To Make Money Streaming

That first tip you’ll ever receive from your fans is something special.

It’s validation for your live streaming endeavor that someone appreciated your material enough to send you something, even if it’s just a couple of bucks.

Most people think that donations and tips aren’t going to earn you much money, and they’re right.

However, having it as a side revenue stream can help you at least earn some change for coffee.

In addition, most major live streaming platforms allow you to receive donations and tips, either from their own integrated services or currencies, or by allowing you to advertise your accounts with third-party services, such as PayPal or Venmo.

For instance, YouTube’s main tip tool is Super Chat, which YouTube viewers can buy to highlight their messages to you during your live stream. Twitch, on the other hand, allows viewers to buy Bits and use them to Cheer for you. You get a cent for each Cheer you get from your viewers.

3. Subscription/Regular Tips

How can getting tips from your fans get better?

Why, getting regular tips and payments, of course.

This is closer to earning a recurring income, no matter how small, while being able to give your viewers more of what they want in return.

Earn Money Game Apps

Most of the above live streaming platforms support subscription plans and allow viewers to subscribe to a live stream right on the platform.

For instance, Facebook, YouTube, and Twitch have channel or page membership programs allowing viewers to have a weekly or monthly payment to creators on these platforms in exchange for exclusive content and perks for subscribers.

However, to be eligible to incorporate this feature on your live stream, your account needs to meet certain requirements.

If your account isn’t eligible for a subscription program, or the platform you’re using doesn’t have one, consider using third-party providers to allow viewers to make regular weekly or monthly payments to you in exchange for your content.

Patreon allows people to sponsor you on a weekly or monthly basis and in return for providing them with something: such as regular live streaming and exclusive access and perks.

Can You Make Money Streaming Video Games

4. Brand Partnerships and Sponsorships

When you’ve made a name for yourself, you can start reaching out to brands and propose partnerships with them. They can sponsor one or more of your live streams in exchange for featuring their products or services, either by displaying them as a banner or on your background, mentioning them to your viewers, or actually using and reviewing them on your live stream.

To build a successful partnership, you’ll need to be intimately familiar with your audience. You need to know their ages, genders, interests, and problems they need solutions to.

At the same time, you need to be a genuine fan of the brand you want to partner with and feel comfortable enough to promote their products and services to your audience. Remember, your viewers trust you, and if you break that trust, they won’t be back to watch any of your content.

5. Affiliate Programs

Memberships to affiliate programs enable you to share affiliate links, promo codes, or coupon codes to your viewers so that when they purchase something from your affiliate.

The way this usually works is that you post the affiliate link or code somewhere on the stream description.

An important thing to remember is that not all live stream platforms allow affiliate marketing on live stream videos that they host, so be very careful to read up on their terms and conditions.

Also, make sure to recommend products and services that are relevant to your content, and not create content solely to promote. The quality of your videos should always go before making money from live streaming.

6. Your Own Products or Services

Instead of, or in addition to promoting other companies’ products, why not try your hand at selling your own products?

Selling your “merch,” as it’s often called, is common enough that live stream platforms offer plenty of advice and tools to help live streamers boost their sales.

The most important aspects of selling your merch are still up to you: concept, design, production, and shipping for physical goods, or hosting and delivery for digital products.

Make sure that the products you’re selling are related to your live stream content, especially if you have a particular theme.

For instance, if you have been doing workout-themed live streams, and your viewers are really digging the different exercises you’re doing, you can sell merch like activewear and exercise equipment, or digital goods like an ebook on fitness or an entire workout program with instructional videos, cookbooks, and food and exercise charts.

7. Mentoring

Maybe doing an entire video course is too overwhelming for you, or you might think you’re not “academic” enough or knowledgeable enough to be an online instructor or lecturer.

But if you are able to give valuable advice, tips, and guidelines about a certain topic, you might want to be somebody’s mentor.

The idea is to offer your viewers one-on-one time with you (for a fee) so you can help them achieve specific goals.

Your success here is largely dependent on the quality of your mentorship and how dedicated you are to helping your viewers solve their problems.

Do You Need Your Own Website?

Using any one of these live streaming services is great, but it’s very likely that you’ll eventually need to have your own website to make the most out of your live streams.

Having your own website is like having your own home base where you can direct your audience to know more about you and what you’re all about.

You can host replays of your live streams here, as well as additional resources that are useful for your viewers, such as blog posts, images, videos, or any other media that complement your live stream content.

You can also promote your own products there, too, without fear of treading on any terms and conditions or having to sound like an annoying salesman in your streams.

Another thing you can implement on your own website is a membership system. Users pay to gain access to exclusive member-only content, one-on-one sessions, badges and trophies, a community discussion area, and so on.

Bottom line? I highly recommend building your own website.

Downsides of Live Streaming for Money

The main hurdle in making money from live streaming is building a fan base. Some services like Periscope, won’t even consider you for their partner system (ad revenue sharing) unless you have a decent number of regular views on Periscope, or a substantial YouTube user base.

Of course, if you’re a lady you will likely get a larger following sooner, but with the added disadvantage of having to handle more, ahem, “difficult” followers.

Aside from these, you’ll need to make sure you stream consistently, as people prefer knowing when to expect your live stream. Depending on your niche, you may stream for an hour a day, or end up streaming for 10 hours every day (very common with gamers who stream).

Another downside to consider is that nothing dies on the Internet. This may sound good; that is, until you make your first mistake.

Because live streams are spontaneous and “in the moment,” it’s only a matter of time before you make a blunder live. It can range from simply mispronouncing words to Freudian slips, from wardrobe mishaps to highly offensive remarks.

Worse, with very few exceptions, there’s nothing to stop viewers from taking screenshots or recording snippets or even entire sessions of your live stream, which can then become viral.

Mistakes are inevitable, but just remember to sincerely apologize and learn from them.

Final Thoughts on Live Streaming

There’s no quick and easy way to make money with live streaming, as you need to build up a user base. That being said, there’s a great potential for making thousands a month via live streaming, especially if you make sure you have various revenue options.

While the initial costs of this marketing angle are low (a smartphone and an internet connection), the time cost can mount up quite quickly.

Other ways to make money from videos

If making or watching videos is your jam, and you’re wondering if you can ever turn that into a paying gig, the following articles from our site may help:

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Can You Make Money From Streaming Games

Have you ever broadcast live from any of the above platforms? Did you manage to make any money from live streaming? Let me know in the comments!